UX Design for Interactive Co-op Program
Creating the organizational structure is the first step when designing for any sort of interactive program. Because Therma-Tru's dealers had not fully adopted an online lifestyle, this co-op program was designed in HTML and delivered to their customer base via CDs. The forward-thinking of the team enabled this program to be easily moved online at a later time and date.
Co-Op Welcome
Co-Op Welcome
Co-Op Welcome
A visual representation of the final welcome screen for the co-op program. A more instructional format was used for the home page due to the education required to explain how to use the CD.
Co-Op Ad Page
Co-Op Welcome
Co-Op Welcome
Once the user became familiar with the content and how to navigate the environment, the structure became more simplified and easier to use as illustrated by this page of the site.
Additional Collateral
Classic-Craft
High Performance
Classic-Craft
Sell sheet describing the main product offering at the time - Classic Craft.
Comparison
High Performance
Classic-Craft
Sell sheet that helped dealers and consumers understand the difference.
High Performance
High Performance
High Performance
Sell sheet for an accessory product to the fiberglass door offerings.
Wall Chart (Front)
Wall Chart (Front)
Wall Chart (Front)
Consolidating a full offering down to a wall chart isn't the easiest task - yet it's one the team at LMG accomplished.
Wall Chart (Back)
Wall Chart (Front)
Wall Chart (Front)
While the front of the wall chart focused more on features and benefits, the back offered a snapshot of the full line offering.
Downloadable Case Study
Therma-Tru Creation of Co-op Marketing Program
Client: Therma-Tru
Agency: The Lauerer Markin Group, Inc.
Keri’s Role: Account Manager
Therma-Tru (TT) challenged LMG with the creation of a co-op program to use with their dealers. In addition to new sales tools such as the high-performing wall poster and other collateral, the client desired to see the program go interactive. Site architecture and website were quickly spun up to allow orders to take place online.