Program Elements
Roofing Sales Collateral Program
At the time that this sales collateral was created, Owens Corning had four lines of roofing products - Classic, Supreme, Prominence, and Oakridge. Each line had a different warranty, and color offering and some were algae-resistant (AR) based on location. Also included in this program were physical samples, but none were photographed at the time.
Oakridge Series Brochure
Prominence Series Brochure
Prominence Series Brochure
The color black was used as a high-end differentiator of Oakridge from the rest of the lines. Five different versions of this 20+ page brochure were required due to the different availability of products and colors based on plant service areas.
Prominence Series Brochure
Prominence Series Brochure
Prominence Series Brochure
Like the Oakridge product offering, this brochure for Prominence was also 16 - 20 pages and had multiple versions to accommodate the different color offerings and product availability based on plant service areas around the country.
Product Wayfinding
The shingle guide was created to help customers navigate the different series and the warranties associated with each series and its respective product offering.
Additional Collateral
Quick Ref. Guide
Quick Ref. Guide
Quick Ref. Guide
A quick reference guide summarizing the full product offering
Downloadable Case Study
Roofing Collateral & Sample Program
Client: Owens Corning Roofing
Agency: Mitchell & Co.
Keri’s Role: Account Executive
With the launch of their Oakridge Deep Shadow series of shingles, Owens Corning desired a complete overhaul of the collateral and sample program. With multiple plant service areas requiring custom brochures, this complex system needed a strong attention to detail and follow-through that spanned nine months.