Develop helpful content with Goof Off as the hero that can be leveraged in/on: efficient search campaigns (organic and paid), the website, e-retailer site, and third-party sites like YouTube.
Goof Off is a problem-solving brand. Got a stain, Goof Off can get it off . . . in fact, Goof Off is known as the miracle cleaner because it can "remove the impossible."
Create 20 simple, short-length videos with similar treatment for continuity and good branding to help recall. The goal is not only to inform but make the viewer say "WOW".
A series of 20 vignettes designed to demo the complete line of Goof Off® household cleaners. The scripts describe a range of household messes, spills, and stains, requiring the production team to design and build a dozen partial-room sets, decorated in the quirky, vintage style of the auteur.
Client: Goof Off from WM Barr
Agency: SBC Advertising
Keri’s Role: Account Director
The premise behind this concept and execution was to show how to solve each problem with quick cuts of video that move quickly between each step. The actions and tools used are written on screen, in lieu of voice-over. An upbeat soundtrack plays in the background.
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