Program Elements
Builder Model Home Selling Tools
The model home kit was comprised of a consumer brochure, a tri-fold brochure, table tents, static clings, a selling presentation, radio scripts, and frequently asked questions.
Builder Brochure
Builder Brochure
Builder Brochure
The builder brochure was designed as a conversion tool to incentivize builders to participate in the program.
Consumer Flyer
Builder Brochure
Builder Brochure
A number of consumer-facing sales tools were created for the program. The flyer is a quick takeaway for potential homebuyers.
Additional Collateral
Under Siding
New Construction
Under Siding
Brochure targeting the professional resider - educating on the benefits of STYROFOAM insulation.
HPU
New Construction
Under Siding
Brochure targeting the builder - educating on the benefits of a high-performance underlayment.
New Construction
New Construction
New Construction
Brochure targeting the builder - educating on the benefits of building with STYROFOAM insulation.
Downloadable Case Study
Providing Builders the Built-Right-In Program
Client: Dow STYROFOAM Brand
Agency: Bozell Kamstra
Keri’s Role: Account Executive
One of the challenges of selling a product that sits behind the vinyl siding is promoting the importance of that product to home buyers. The Built-Right-In program gave home builders a tool that could be used in their model homes to stress the benefits of installing STYROFOAM® Brand Insulation in their builds.